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August 26, 2007

I Know Where The Angus Is On A Cow

I guess Jack in the Box thinks we're all stupid. It isn't wrong, of course, but it is frustrating that they rely on it for its current advertisement.

Angus is, of course, a breed of cow. Sirloin is a cut of meat. So, while the company may sell sirloin burgers, I have to wonder how many of those sirloin burgers are from Angus cows? Probably a lot of them, as it is the most popular breed of cow in America.

It is just getting irritating to watch these commercials where Jack and his crew are laughing at the competition and asking where the "angus" is located on a cow (making a thinly veiled allusion that it might be the butt), while pointing out exactly where the sirloin is.

I don't understand why the competition hasn't come back with the exact opposite commercial, showing the American person that the Sirloin comes from Angus cows.

2 comments:

  1. Anonymous10:43 PM

    I agree that it's a cheap shot on the part of JntB, but I think the point they are "trying" to make is that while they've committed to a specific cut of beef, other guys (e.g. McDonald's) have really only committed to a breed of cow. Who really knows which part of the cow you're getting with their burgers.

    I can see the argument that JntB is infering, but apparently they chose to place comic value over presenting a clear thought.

    That said, it seems like 95% of advertisements these days operate under the assumption that the average person is... cranially challenged. This one is no exception.

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  2. Enginize2:50 PM

    As an interesting note, I have heard that the moniker "angus" can be applied to any cow that is all black, even if it isn't the actual breed named "angus".

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