Okay, this is just goofy! I guess, with their viewership down to all-time lows, they are hoping to grab some of the comic-book readers in American and suck them in? I will admit, soaps and comics use many similar tactics in keeping viewers and stringing out storylines.
From IMDB.com, Oct. 20, 2006:
Superhero To Beam Onto 'Guiding Light'
Guiding Light, America's oldest soap opera -- it began on radio in 1937 and moved to television in 1952 -- will be taking aim at younger viewers next month when it introduces a Marvel Comics-created superhero on Nov. 1. Marvel Comics said that it will cross-promote the storyline with an eight-page insert to appear in several of its comic books in which the Guiding Light characters will interact with Marvel superheroes.
Follow up link:
http://www.superherotimes.com/newsarchive/001724.php
This has got to be one of the more bizarre things that I've read in a long time. This is like taking a vegetarian burrito and loading it full of meat, so vegetarians and meat lover alike can enjoy it!
ReplyDeleteMy point is, the people who watch "soaps" and the people who read comics, are not the same people. It's a pretty insane marriage--assuming it's not a joke!