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April 22, 2004

Comic Books Today

Comic books are not for children any more.

Actually, they haven't been for kids since 1984, the year that DC Comics published Alan Moore's Watchmen series. Shortly after this seminal work, Frank Miller's Dark Knight Returns was released and the down and dirty, gritty, realistic comic book genre came into its own and has persisted since.

Price is another consideration. Most children can't afford to buy comics today, at least not on a regular basis. The average price for a comic book these days is $2.50. Some of the bigger titles (Batman, Superman, X-Men) you can still get for $2.25, but many and a growing number of titles are either $2.95 (DC) or $2.99 (Marvel). And almost all independent titles are in the high range.

Another way in which comic books are no longer for children is the cultural influence they have. Big authors, movie scriptwriters/directors, and other top-named talent either got their start in comics or have written comics. Ray Bradbury, Warren Ellis, William Shatner, Kevin Smith are just some of the talent who have or are working in the comic book industry. People like Neil Gaiman, who started in comic books and had a notable run on The Sandman, was such a good storyteller that his Sandman comics frequently were pitted against and won in awards programs that are traditionally only for books/novellas. He has since gone on to write several novels of his own which have all been NY Times bestsellers and very inventive reads.

Lastly, comic books are a visual media. This is why so many comic book properties get used in television, movies, and advertising. You have the combination of a visual and written story that can provide many different layers and elements to the reading public. For example, Stan Lee's classic Spider-man story in which Spider-man is trapped under a collapsed building was a seminal work for its time as most of the story was told visually only without thought balloons or narrative. Neil Gaiman and James Robinson have both used pages of written text with opposing splash pages of pictures to tell a deeper story that doesn't interfere with the beauty of the fully-painted artwork. Many fine-arts people have done work for the comic book industry and have pushed the quality of the original artwork from the classic "four-color" newsprint to fully painted water colors and oils, multimedia presentations, computer generated images, photography. I remember some of Bill Sienkewitz's work on Batman, Stray Toasters, and other works really pushing the industry forward. Today, Alex Ross's fully rendered oil paintings rendered in ultrarealistic detail is the new bar toward which all others are reaching.

Even just the right combination of artist and writer on a "standard" monthly comic book can deepen the meaning and impact of a story. The work currently being produced on Daredevil, by Marvel comics, is incredible; I would stack that story up against almost any novel I've read recently. Miller/Mazzuchelli on either Daredevil or Batman is another example of the right combination at the right time with the right character. Or what about the feeling and intensity that Paul Dini and Alex Ross have put into each of their over-sized works for DC Comics reinterpreting Superman, Batman, Wonder Woman, Captain Marvel, and the Justice League of America? Each takes a concept that is inherent to the character (Hope, Truth, Justice, etc.) and uses the words, the story, and the artwork to convey that single thought. It is poetry.

The best part about the change that made comic books no longer for kids? The fact that the overall quality of story and artwork, as well as the high-calibre talent working in the industry today, means that the comics that kids do read are that much better and will make that much stronger of an impression. And that means these properties will be around for the next generation.

Which means, in the end, that comic books will always be for children.

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